In Nigeria, the mandatory implementation of the Do-Not-Disturb (DND) by the telecoms operators took effect since July 01, 2016. The Nigerian Communications Commission (NCC) had earlier gave all the telecoms operators in Nigeria up to the end of the second quarter of the year (June 30) to switch on the DND 2442 code to enable any subscriber who does not want to receive unsolicited SMS from the operators to bar such messages.
Prof Umar Danbatta, NCC’s Executive Vice Chairman had told the telecoms operators in the Federal Capital Territory (FCT), Abuja that effective date for compliance remained July 01, 2016.
NCC’s Executive Vice Chairman said huge sanctions awaited any operator that did not comply with the directive after July 01, 2016. He said NCC would work tirelessly to put in place various policies and strategies that would enable it to make the telecoms operators answerable to all their misdeeds.
Daily Trust reported that MTN Nigeria is the only telecoms operator that has so far complied with the new directive. A day before the implementation day, the telco sent SMS to most of its subscribers to join the Do-Not-Disturb (DND) list if they do not want to receive unsolicited SMS for marketing or campaign messages.
Engr. Gbenga Adebayo, the Chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON) told journalists then in Abuja that all their members would abide by the NCC directive on the 2442 code.
Most Unfortunate Thing About DND Implementation In Nigeria
It had been a serious challenge on the part of GSM subscribers since the implementation of DND in July 2016. The bulk SMS service providers too were not left out in the trouble that befell the participants in bulk SMS business.
The management of Bulk SMS Nigeria platforms, where GSM subscribers send messages to the arranged and planned list of their recipients played a vital role in making their bulk SMS customers realize that DND is the cause of numerous undelivered messages being experienced.
Unknowingly to the majority of GSM subscribers, the telecoms operators activated the DND code on their numbers without the subscribers’ consent. Most of these subscribers got to know about DND through bulk SMS service providers. Some subscribers got to know about DND a few days after its implementation. A number of subscribers got to know about it a few months after the implementation. Many got to know about it like 1-2 years after its implementation while there are still some people who have not heard anything about DND till this moment.