Companies and organizations have realized that with a mobile phone database of stakeholders, customers or clients, they can embark on effective direct marketing using bulk SMS platform. This is one cost-effective way of accomplishing a targeted promotional effort across the country for your organization or enterprise.
Let us look at the common users of bulk SMS in Nigeria;
Companies use Bulk SMS in Nigeria to reach their customers or client with details of new products launch, services disruption or other updates. There are other ranges of activities that they use this for like, recruitment process awareness notification, business promotion, and seasonal discounts.
They also use the platform to send out a notification for the availability of periodic reports to suppliers and customers. The timely delivery on this platform makes it attractive to most companies.
All Financial Institutions use Bulk SMS in Nigeria for a variety of purposes. When customers open new bank accounts, they fill in their phone numbers in their account opening forms they submit at the service providers. When verification of details is completed, SMS notifications go to such customers to alert them of the activation of their accounts.
Other services that are delivered through SMS by Financial Institutions include notification of transactions like deposits, withdrawals, charges or standing orders. When strange transactions take place as the use of Prepaid or Credit cards at new locations, notifications are also sent out.
The banking population in Nigeria has been ascertained to be about 25 million as of August 2015, and with this number growing, more use will be found for Bulk SMS in Nigeria.
Political campaigns are very vibrant across the country with several positions up for the contest at different times of the year. The political parties and their allies deploy Bulk SMS in Nigeria to send messages to their constituents across the country to canvass for votes.
You find that in campaign seasons, one recipient can get up to five messages a day and in a country where the mobile phone user tally is already about 100million, this is a huge market to explore.
Government Organizations and the use of Bulk SMS in Nigeria
Service rendering government departments like utility companies and immigration services process transactions for millions for Nigerians daily, weekly or monthly. Bulk SMS in Nigeria is one medium they use to convey approval, discrepancy or update notifications to the citizenry.
Many people apply for new facilities, change their residence or renew existing contracts with these organizations. The tally of work done through Bulk SMS in Nigeria is expansive for many public sector organizations that incorporating them into the article might be an unrealistic take for a single publication.